Famous Brands International (“Company”) is an omnichannel branded food company that owns and manages two category-defining, iconic brands: Mrs. Fields® and TCBY® (The Country’s Best Yogurt). The Company markets and distributes its products, such as cookies, frozen yogurt, brownies, berries, and cakes, through its franchising, gifting, and licensing business segments. The Company’s gifting segment markets and distributes products through e-commerce, catalogs, call center, and various retail channels. Additionally, the Company licenses its trademarks, logos, and recipes for distributing Mrs. Fields® and TCBY® branded products through various retail channels. Serving millions of loyal customers around the world, Famous Brands maintains a presence in the U.S., Canada, Australia, Hong Kong, Morocco, Panama, Taiwan, and the Bahamas, with over 500 franchised locations. The Company is leveraging the category-leading brand awareness of its iconic brands to drive sales across its omnichannel platform through an exciting product-driven growth strategy. Famous Brands is headquartered in Salt Lake City, Utah. Please visit https://www.famousbrandsintl.com to learn more.
Debbi Fields opened her first store in Palo Alto, California in 1977 and the Mrs. Fields® name quickly became associated with warm, freshly baked cookies right out of the oven. Celebrated by multiple generations, Mrs. Fields® today enjoys the highest aided brand awareness in the industry and maintains a strong market presence. Products are sold via MrsFields.com, gifting catalogs, call center, and corporate sales team, which provides customers with a vast selection of products for all occasions. Today, the Company’s signature cookie assortment has been extended into complementary giftable products, including brownies, cakes, berries, and beyond. Mrs. Fields® also sells its tasty treats via 250 franchised retail locations globally. Mrs. Fields® licenses the use of its trademarks and recipes for distribution of products through a variety of retail locations. Mrs. Fields® is based in Salt Lake City, Utah, and operates a robust production and distribution facility located in Salt Lake City, Utah.